Filmmakers Tap Social Media Influencers to Foster Philanthropy

The sponsors of a new documentary, “Save the Reef,” are trying to re-imagine how philanthropy works in the social media age.

Karmagawa, a charity community formerly known as the Timothy Sykes Foundation, works alongside over 30 charities raising money through merchandise sales – 80% of which are donated to philanthropic projects. The company hires talented young artists and social media influencers to spread awareness about key issues to younger generations.

They’re turning to the social media generation to change how philanthropy works