Hawaii Tourism Agency Taps Digital Mediums for Social Media

The Hawaii Tourism Authority (HTA), the state’s tourism agency, today announced the selection of Digital Mediums to manage its social media services program. The company will provide social media marketing and consultation services, and technical support for all of the HTA’s international major market area social media portals including Japan, Oceania (Australia and New Zealand), China, Korea, Taiwan, Europe and Latin America.

“Social media has become an increasingly powerful tool for growing destination awareness and influencing travel, which is why it is so important that we align and customize our branding and messaging across our social media networks in all markets,” said Ronald Williams, HTA CEO. “Digital Mediums is a local company that knows the Hawaiian Islands and has the experience and innovative spirit to communicate our unique people, place and culture through multiple social media channels.”

“The entire team at Digital Mediums is honored to have the opportunity to continue to work with the HTA and its international marketing contractors,” said John Hochroth, Digital Mediums general manager and COO. “As technology rapidly advances, the behaviors and expectations of the international traveler are changing just as fast. Social media is undoubtedly one of the most effective channels to reach and influence these travelers.”

Digital Mediums will be responsible for:

• assessing and providing recommendations for improvements to existing social media strategy;
• increasing engagement for all active profiles;
• codeveloping relevant social media campaigns that are aligned with each major market area’s marketing initiatives
• creating and assisting with content strategy relevant to each major market area
• monitoring and evaluating all active profiles; and providing ongoing education, training and technical support to each major market area.

The HTA’s social media services contract with Digital Mediums commenced on Oct. 1, 2014, effective through Dec. 31, 2015. The HTA had contracted with Digital Mediums from July 2013 to August 2014 for a similar contract.

About Digital Mediums

Based in Honolulu, Digital Mediums is a new-media software company specializing in custom software development, internet solutions, online marketing applications, and social media. Since its inception in June of 2000, DM’s innovation in design and technology has helped its clients increase productivity, efficiency and revenue. DM was named one of the fastest-growing of the 50 Hawaii small businesses honored by Pacific Business News in 2004, and again in 2005. DM’s sister company AcitvityRez, which provides a reservation platform for travel activity vendors, recently made the list in 2013. For more information about Digital Mediums, visit http://www.digitalmediums.com/.

About the Hawaii Tourism Authority

Established in 1998, the Hawaii Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawaii that integrates the interest of visitors, the community and visitor industry. Tourism is our state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future. For more information on the HTA, please visit www.hawaiitourismauthority.org, find us on Facebook or follow us on Twitter (@HawaiiHTA).